Branding
POS Artwork and Production. Here is an example of one of the brands, Tesco.
Branding
POS Artwork and Production. Here is an example of one of the brands, Tesco.
CHRISTOPHER CRAWFORD
In today’s society, everything is digital and computerized. We check our email, read the newspaper online, and talk and/or text each other on our cell phones. We can even take pictures or make videos with our phones in this day and age. Now art has gone digital.
So what is digital art?
Digital art can be defined as anything of a visual nature that artists created with the aid of a computer. It is intimately linked to science and technology, which are fundamental to its creation and physical substance. Art is the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture. It is subjective and stimulating and seeks to enlighten and entertain.
Digital art is like any other art. It is created using a computer rather than more traditional art tools.
Websites may showcase forms of digital art such as animations and drawings or paintings posted to the site. Synthesized music is also considered a digital art form because technically it is only possible through digital technology. Drawings, interactive installations, screenshots, digital prints on canvas, and installation views of photographs are all considered forms of digital art.
Digital art is quickly becoming a reputable form of art in our society. It is derived from the concept of traditional art forms, but it has the components of new technology. There are even museums that are solely dedicated to showcasing different forms of digital art.
Art has crossed all boundaries because it is one of the few things where the viewer can solely define the meaning. The advancements in digital technology allow the artist to create a piece that can now be seen and appreciated all over the world. Digital art has not only expanded the definition of art but has increased the accessibility of art to the world.
Art is not about the tools used to create it, but rather the vision, message, or emotion of the artist. Photography is a medium through which artists may create art. Likewise, a computer is just a medium or tool through which an artist can express their vision of line, form, color, composition, and rhythm. It is radically new, and yet many of its facets have grown out of traditional art practice.
An Artform Like Any Other
Digital art is being recognized as a part of the arts. Three-dimensional television, projection, and immersive environments will become the next media frontier. The union of interactivity and artificial intelligence technologies will expand our options for creating and experiencing media. Wireless technology will also play a very important role in the arts. This is already apparent in the case of mobile phones and PDAs, which began as voice-only devices and have evolved into camera phones with Internet capabilities.
Knowledge of visual design and digital technologies to manipulate multimedia is now essential.
Digital artists will find an increased demand for their work in this increasingly non-textual, multimedia world. Websites, presentations, games, and movies all use digital technologies. Digital art requires a creative spirit and knowledge of art, design, and computers. Digital artists must be able to move easily between the worlds of art, science, math, and technology. Is digital art really art? Of course, it is.
Art is what artists make.
